SEO: Demand your second click
One of the reasons why people often have high bouncing rate is because of the bad usability issues in the pages. Your blog’s bouncing rate is 90% means; ninety out of hundred people, who came to your blog, puked and went away.
Usually bouncers are considered a negative statistic: the blog failed to engage them enough to entice even a second page view.
Here few tips on how to improve usability of a blog, in order to reduce the bouncing rate. When a user comes to your blog for the first time, you must make him a loyal visitor. Unique visitors will stay in your blog and click through several links, only if you have good content as well as good usability throughout the blog.
Colour Scheme
Home page is the most visited single page in your blog. We need to give colourful but simple design. Colour scheme must match the theme of your blog. If you’re making a fan blog for ‘Twilight Movie’ then you can use dark colours, but no point of using dark colours for a business blog.
For an example have a look at Harry Potter official site and Virtusa Corporation’s site. You can differentiate the colour scheme they’ve used.
Meaningful Graphics only
Use meaningful graphics. Don’t just use some red roses around your blog unless your blog is a niche blog for Valentine’s Day.
Excessive use of Ads
Don’t use Ads excessively. Google AdSense is obviously the easiest way to harvest some money out of your blog, but if you use them excessively it’ll look bad on your blog. Visitor will get an impression that, this is a fake blog trying to rip off a click from me.
Search Box
When visitors find interesting articles in your blog, they tend to go for a search inside the blog. If you don’t have a search box then you’re losing your potential second click.
Related contents
One of the advantages when you make a blog for targeted audience or a niche blog is you’ll have related contents. If a visitor interested in one of your article then probably he’ll be interested in another article too. It is recommended that you’ve got a niche blog to have low bouncing rate, though it’s not always possible.
Be Proud and show your contents
You must be having good popular contents in your blog. Show those popular contents to your users. This is why most of the popular blogs such as Daily Blog Tips having a section in side bar for popular contents and recent contents. A pleased visitor will definitely click on a link.
Colour of the Link
Visitor will identify a link in seconds if we have blue underlined links. When you use different colour for your links, it may confuse your visitor and he’ll end up closing your page. But always remember it’ll not always true. There are some popular blogs using different colour links. Why give trouble to your user?
- Image by LollyKnit via Flickr
I can recommend you to have blue colour link.
I recommend you to try Google Analytics to check bouncing rate. If you’re using Google Analytics once you logged in, you can see the bouncing rate for your site.
WordPress.com Search Engine
We have conventional Search Engines such as Google and yahoo but one year back WordPress.com has come up with a Search Engine which can search within WordPress.com.
I don’t see a valid reason for this, according to WordPress.com it’ll show the post in the result once it’s published, in other words instantly.
I don’t think this initiation will become popular because even Google can fetch your blog update within 10 minutes. I have seen and amazed on how Google index posts from our blog so quickly.
In the other hand you have enough options in Google where in WordPress.com search haven’t got any advance searching feature.
May be WordPress.com could have extended their search to other self hosted blogs too. It would have brought much wider audience to the search Engine.
This is only just a WordPress.com search engine, nothing much to talk on this feature.
PS: Tamil interface also available for WordPress.com search
SEO: How to Make Search Engine Friendly Links
Each and every one of us link to other blogs, webs and links within our blog or website. There is a common mistake people often make online.
First of all if you’re to link MAYUonline.com from your site, then you’ll probably use the code mentioned below.
<a href=”http://mayuonline.com”>Link</a>
If you notice above link, it’ll show as “Link”
Does it make any sense???? Same applies to Search Engines too. When they come and crawl in your site, they’ll find that you’ve made a link to the site but they’ll have no idea about the link. Now look at the good practice.
<a href=”http://mayuonline.com”>MAYUonline.com</a> is a Sri Lankan Blog
Will be displayed as “MAYUonline.com is a Sri Lankan Blog ”
Here SE (Search Engine) will understand that you’ve linked to a site and given a key word “MAYUonline.com” for that link. When someone searches for MAYUonline in Google, there is a good possibility that the link you mentioned will be displayed.
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